3 ways to start elevating your brand ( food business edition).

Thinking of ways to elevate your brand and make it more recognizable? You know you can do that. Not just recognizable but with lasting effect that sets a first impression to a high standard.

1. Build a website with a professional look! Include photos that speak of the quality of the food you make. Whether you have the capabilities to sell online or not, you can use the website to showcase what your business can offer. Include the menus, your story, and all the details one might find helpful when looking for a restaurant/bakeshop like yours. A website is consistently one of the best representations of your business.

2. Are you using social media? Make the food look attractive! Use images that are correctly colored. Don’t use unpleasant food images that doesn’t justify how good your food taste—set standards on the visuals you use like how you set standards for the quality of food you make. Don’t post for the sake of posting! Remember, look good + feel good = taste good.

3. Be consistent. Translate the look of your physical store/location to all your web and social media pages. Make it known. Create familiarization for your patrons using the same theme and concept on your website and social media pages. Your brand is not limited to your logo. Extend the overall look and feel to everything that represents your business.

More marketing and photography tips every Tuesday! We’d love to hear questions and topics you’d like us to share our thoughts about! Let us know in the comments below!