The one thing you may be missing in your business branding strategy.
I’ve mentioned that your branding is not just a logo. It also is not only the visible parts of your business.
Your branding should include the customer experience. Yes, customer experience. Your style of service is something your customer will experience. From how you handle an inquiry to the moment you sold them your products/services and after the actual sales.
Are you making it a consistent experience for your customers? Do you meet your goals and standards for each transaction and interaction?
Remember, your business branding should evoke emotions. And it’s not only your logo, the colors you use on your website or social media, or the beautiful fonts in your business card, or your product packaging. It should also include that signature customer experience.
Let’s use the happiest place on earth as an example. Their brand is not just Disneyland or Mickey. They give you a complete experience that genuinely makes you smile and feel that you’re in the happiest place on earth.
Bringing solid visual branding plus providing an extraordinary customer experience is equivalent to happy and satisfied customers. Imagine the value of customer retention and referrals this will bring to your business.
So start aligning your branding goals and principles with the customer experience style you deliver to your clients.
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